SONY BRAVIA XR 98” X90L Full Array LED 4K HDR Google TV (2023)

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Real-life images, positional audio, and an array of smart features come together to make the BRAVIA XR X90L 98" 4K HDR Smart LED TV from Sony the center of your home entertainment experience. Movies, TV, and games benefit from Sony's Cognitive Processor XR and full-array LED backlight, which deliver local dimming, boosted contrast, and more, delivering lifelike and immersive 4K content. 

Key Features
  • 4K UHD 3840 x 2160 LED Panel
  • Google TV OS
  • 120 Hz Native Refresh Rate
  • Auto HDR Tone Mapping, ALLM & VRR
  • Google Assistant & Chromecast Built-In
  • Works with Alexa & Siri
  • XR Contrast Booster & XR 4K Upscaling
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Display Type LED
Screen Resolution 4K Ultra HD
Marketplace_Price $7,998.00
Screen Size 98
Product Name SONY BRAVIA XR 98” X90L Full Array LED 4K HDR Google TV (2023)
Product Code XR98X90L
MSRP Price 9999.99
Manufacturer Sony
Full Array LED & XR Picture
Sony utilizes a full array LED backlight for specific local dimming that delivers incredible contrast for deep blacks and bright highlights that are distinct from each other, resulting in real-life depth and vibrant color. All of it is powered by Sony's Cognitive Processor XR chip that offers a host of XR technologies that will enhance your movies, shows, and games:
  • XR Contrast Booster: Balances the light across the entire screen for higher peaks of brightness in glare, and deeper blacks in shadows
  • XR Triluminos Pro: Provides over a billion colors for a wide color spectrum that results in more vivid and realistic images
  • XR Clear Image: Using zone division and dynamic frame analysis, this feature reduces noise and blur for sharper text and smoother action
  • XR 4K Upscaling: Non-4K content can be upscaled to take advantage of the display's capabilities, by recreating lost texture and detail
  • XR OLED Motion: Combats blur by analyzing the frames of your content, creating and inserting extra frames between the originals for smoother and clearer action
Smooth Gaming
During PS5 setup, Auto HDR Tone Mapping optimizes the HDR settings so you can see more detail and truer colors in your games, even in bright or dark scenarios. The X90L will also switch to a specific Game Mode automatically when you turn on your console, helping to minimize lag and maximize responsiveness. When you're done gaming, the X90L will automatically switch back to Standard Mode for movies and TV. In addition to improved graphics, the smoothness of your gameplay is enhanced with support for 4K/120 gaming, and VRR and ALLM technologies.
One Slate Design
Sony's One Slate design aesthetic fuses the screen with an incredibly thin aluminum bezel into a single slate. This minimalist look puts the focus on your content for a more immersive experience. In keeping with the slim design is the included two-way stand. It lets you position the X90L lower to focus on the picture, or you can raise it to accommodate an optional soundbar. The slim, aluminum wedged stand has a diamond-shaped cross-section for a sturdy support that has a light and thin appearance.
Eco Friendly
An Eco Dashboard within the TV lets you access all of the eco-related settings of the X90L in one place. Use ambient light sensing for efficient power usage by optimizing screen brightness to your room's lighting. Auto Power Saving can be used with an optional BRAVIA CAM to minimize power consumption by darkening the screen automatically when you're not in front of the TV.

On the outside, Sony-developed SORPLAS recycled plastics are used throughout the construction of the X90L, minimizing virgin plastic use by approximately 60%. The packaging the X90L comes in uses approximately 48% less plastic by volume, is 15% smaller and 12% lighter than previous generations, which all work to increase transport efficiency and reduce CO2 emissions by as much as 15%.

Additional Features
  • The included smart remote can control all connected devices, giving you one-button access to video-on-demand services
  • Lower buttons and special polyurethane coating make the remote easier to wipe clean of dirt and dust
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