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Real-life images, positional audio, and an array of smart features come together to make the BRAVIA XR X90L 55" 4K HDR Smart LED TV from Sony the center of your home entertainment experience. Movies, TV, and games benefit from Sony's Cognitive Processor XR and full-array LED backlight, which deliver local dimming, boosted contrast, and more, delivering lifelike and immersive 4K content. 

Key Features
  • 4K UHD 3840 x 2160 LED Panel
  • Google TV OS
  • 120 Hz Native Refresh Rate
  • Auto HDR Tone Mapping, ALLM & VRR
  • Google Assistant & Chromecast Built-In
  • Works with Alexa & Siri
  • XR Contrast Booster & XR 4K Upscaling
Trade In Trade Up
Display Type LED
Screen Resolution 4K Ultra HD
Product Name SONY BRAVIA XR X90L 4K HDR Smart LED TV
Manufacturer Sony
Full Array LED & XR Picture
Sony utilizes a full array LED backlight for specific local dimming that delivers incredible contrast for deep blacks and bright highlights that are distinct from each other, resulting in real-life depth and vibrant color. All of it is powered by Sony's Cognitive Processor XR chip that offers a host of XR technologies that will enhance your movies, shows, and games:
  • XR Contrast Booster: Balances the light across the entire screen for higher peaks of brightness in glare, and deeper blacks in shadows
  • XR Triluminos Pro: Provides over a billion colors for a wide color spectrum that results in more vivid and realistic images
  • XR Clear Image: Using zone division and dynamic frame analysis, this feature reduces noise and blur for sharper text and smoother action
  • XR 4K Upscaling: Non-4K content can be upscaled to take advantage of the display's capabilities, by recreating lost texture and detail
  • XR OLED Motion: Combats blur by analyzing the frames of your content, creating and inserting extra frames between the originals for smoother and clearer action
Positional Sound with Clear Dialogue
Sony's Acoustic Multi-Audio technology uses the internal TV speakers along with sound-positioning tweeters to precisely position the sound you hear so it matches the picture you see. The BRAVIA XR X90L can also make dialogue in shows easier to understand. With Voice Zoom 2, voices are detected and analyzed, then clarity is improved by suppressing ambient elements. Additional technologies help you deliver a surround experience and take advantage of various optional Sony audio products to further enhance the sonic possibilities of the X90L.
  • XR Surround: Compatible with Dolby Atmos technology, this feature works to virtually create a surround sound environment with just the TV speakers
  • Acoustic Center Sync: When paired with compatible Sony soundbars (HT-A9, HT-A7000, HT-A5000, or HT-A3000), both the soundbar and TV speakers are used as center speakers
  • Personalized Dolby Atmos: You can achieve a virtual Dolby Atmos surround experience when pairing the X90L with the SRS-NS7 wearable speaker
  • 360 Spatial Sound: Enjoy music and audio as if you were there when pairing the X90L with select Sony headphones using 360 Spatial Sound
Google TV
Google TV OS is built into the TV, giving you access to over 700,000 movies and TV episodes, as well as over 10,000 apps and games. It has all of your favorite content from major subscription services, such as YouTube, Prime Video, Disney+, AppleTV, Spotify, and more.
Rent movies through Sony's BRAVIA CORE service that incorporates Pure Stream and IMAX Enhanced for stunning visuals and cinematic sound. You get credits for up to 5 movies that you can stream for up to 12 months.
Smart TV Features
  • Netflix Adaptive Calibrated Mode: Works with BRAVIA XR's ambient light optimization, adjusting brightness for Netflix shows to match your room's lighting conditions
  • Ask Google: Use your voice and Google Assistant to find movies, stream apps, play music, and control the TV. You can also control and interact with smart home devices, such as thermostats, lighting and security systems
  • Works with Alexa: Control TV power, change channels, volume, and more by speaking to Alexa
  • Works with Siri: Use HomeKit technology to control the TV with the Home app and easily setup the X90L by asking Siri
  • Chromecast Built-In: Cast movies, shows, photos, and videos from your phone or tablet
  • Works with Apple AirPlay: Stream content to the TV from your iPhone, iPad, or Mac
  • Kids Profile: Guide children to age-appropriate content, set kid-friendly content filters, and limit how long they can watch
  • Creator Calibrated Modes: IMAX Enhanced and Dolby Vision work to preserve the director's intent, and being Calman Ready, the X90L lets creators professionally calibrate the TV for use in production edits
Smooth Gaming
During PS5 setup, Auto HDR Tone Mapping optimizes the HDR settings so you can see more detail and truer colors in your games, even in bright or dark scenarios. The X90L will also switch to a specific Game Mode automatically when you turn on your console, helping to minimize lag and maximize responsiveness. When you're done gaming, the X90L will automatically switch back to Standard Mode for movies and TV. In addition to improved graphics, the smoothness of your gameplay is enhanced with support for 4K/120 gaming, and VRR and ALLM technologies.
One Slate Design
Sony's One Slate design aesthetic fuses the screen with an incredibly thin aluminum bezel into a single slate. This minimalist look puts the focus on your content for a more immersive experience. In keeping with the slim design is the included two-way stand. It lets you position the X90L lower to focus on the picture, or you can raise it to accommodate an optional soundbar. The slim, aluminum wedged stand has a diamond-shaped cross-section for a sturdy support that has a light and thin appearance.
Eco Friendly
An Eco Dashboard within the TV lets you access all of the eco-related settings of the X90L in one place. Use ambient light sensing for efficient power usage by optimizing screen brightness to your room's lighting. Auto Power Saving can be used with an optional BRAVIA CAM to minimize power consumption by darkening the screen automatically when you're not in front of the TV.

On the outside, Sony-developed SORPLAS recycled plastics are used throughout the construction of the X90L, minimizing virgin plastic use by approximately 60%. The packaging the X90L comes in uses approximately 48% less plastic by volume, is 15% smaller and 12% lighter than previous generations, which all work to increase transport efficiency and reduce CO2 emissions by as much as 15%.

Additional Features
  • The included smart remote can control all connected devices, giving you one-button access to video-on-demand services
  • Lower buttons and special polyurethane coating make the remote easier to wipe clean of dirt and dust
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