Sony BRAVIA XR8B 77” OLED 4K HDR TV with Dolby Vision - K-77XR8B Black
Product Description
Immerse yourself in the breathtaking visual world offered by the Sony BRAVIA XR8B 77” OLED 4K HDR TV. Perfect for transforming your living room into a cinematic haven, its pure blacks and vibrant colors bring every scene to life — inviting you to experience each moment as if it were unfolding before your eyes.
The K-77XR8B showcases advanced technology with over 8 million self-lit pixels, delivering perfect blacks and infinite contrast. The XR Processor™ ensures real-time enhancement of color, contrast, and clarity, creating an unparalleled viewing experience. Supported by Dolby Vision, this TV crafts a masterpiece of visuals that are both breathtaking and realistic.
Sony's BRAVIA XR8B fits seamlessly into your home, whether it’s for movie nights in your dedicated home theater or enhancing your living space’s visual appeal. Trust MODIA's expert consultants for personalized installation and calibration, ensuring your setup is as flawless as this extraordinary device.
Visit our Houston showroom to experience the Sony BRAVIA XR8B for yourself, or connect with our Dallas and Austin teams for expert guidance. Enjoy MODIA’s white-glove service and discover why we’re the premier choice for luxury home entertainment.
| Screen Size | 77'' |
| Resolution | 4K |
| Model | K-77XR8B |
| Processor | XR Processor™ |
| Display Technology | OLED |
| Connectivity | 802.11 Wi-Fi, HDMI, AirPlay 2 |
| HDR Compatibility | Dolby Vision, HDR10 |
| Pixels | Over 8 million self-lit pixels |
Professional Installation
Expert installation by certified technicians.
Technical Support
Get help with setup and troubleshooting.
Warranty Info
Comprehensive warranty coverage.
Credit & Debit Cards
Visa, Mastercard, American Express, and Discover via Stripe.
ACH Bank Transfer
Bank transfer payments processed securely through Stripe.
Digital Wallets
Apple Pay, Google Pay, and Amazon Pay accepted at checkout.
Buy Now, Pay Later
Flexible financing through Klarna and Affirm.
Free Shipping
Free standard shipping on all U.S. orders. White glove delivery for large items.
30-Day Free Returns
Full refund within 30 days. No restocking fees. We pay return shipping.
Technical Specifications
| Screen Size | 77'' |
| Resolution | 4K |
| Model | K-77XR8B |
| Processor | XR Processor™ |
| Display Technology | OLED |
| Connectivity | 802.11 Wi-Fi, HDMI, AirPlay 2 |
| HDR Compatibility | Dolby Vision, HDR10 |
| Pixels | Over 8 million self-lit pixels |
Key Features
Product Support
Professional Installation
Expert installation by certified technicians.
Technical Support
Get help with setup and troubleshooting.
Warranty Info
Comprehensive warranty coverage.
Payment Methods
Credit & Debit Cards
We accept Visa, Mastercard, American Express, and Discover. All transactions are securely processed through Stripe with PCI Level 1 encryption.
ACH Bank Transfer
Pay directly from your bank account. ACH payments are processed securely through Stripe.
Digital Wallets
Apple Pay, Google Pay, and Amazon Pay are accepted for fast, secure checkout.
Buy Now, Pay Later
Split your purchase into manageable payments with Klarna or Affirm.
Your card is authorized at checkout and charged when your order ships. View full Payment Policy
Shipping Information
Free Shipping
We offer free standard shipping on all orders within the contiguous United States.
White Glove Delivery
Large items like TVs, speakers, and furniture include professional delivery and placement in your home.
Processing Time
Free shipping on all U.S. orders. You'll receive tracking information via email once your order ships.
Sales tax is calculated at checkout based on your shipping address. View full Shipping Policy
Return Policy
30-Day Returns
Not satisfied? Return your purchase within 30 days of delivery for a full refund — no restocking fees.
Free Return Shipping
MODIA pays for return shipping. We provide a prepaid label for all eligible returns.
Manufacturer Warranty
All products carry the full manufacturer's warranty. We help facilitate warranty claims on your behalf.
Refunds processed within 7 business days to your original payment method. View full Return Policy